Baby Friendly USA

The Baby-Friendly Hospital Initiative Our story begins in 1991 when the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) launched the Baby-Friendly Hospital Initiative (BFHI), a global program to encourage the broad-scale implementation of the Ten Steps to Successful Breastfeeding and the International Code of Marketing of Breast-milk Substitutes. The BFHI assists hospitals in giving mothers the information, confidence, and skills necessary to successfully initiate and continue breastfeeding their babies and gives special recognition to hospitals that have done so. In cases where patients have a medical indication or have made an informed decision to use formula, the safe preparation and feeding of formula is provided to mothers.

Website: https://www.babyfriendlyusa.org/